THE FORTIFY PROGRAM

From traditional MSP
to transformed MSP.

Every customer you have is already using AI. The MSP that walks them through it, and shrinks their security blast radius while doing it, is the MSP they keep. The MSP that waits becomes a license reseller competing on margin. Fortify is the defined path from traditional MSP to transformed MSP (MXP): six stages, F1 to F6, run inside your team or alongside ours.

F1 → F6 | 3 ENGAGEMENT PATHS | MSP → MXP
WHAT IS FORTIFY

Six stages.
F1 to F6.

F1 is where most MSPs sit today: foundational controls, license resale, the basics. It's also where roughly 30% of recurring revenue is sitting unrealized in the average book, because the conversation never gets past it. F2 to F6 is the defined path the rest of the way, security first, AI on top, every stage Clario-instrumented so the AM knows exactly which call to book next.

TODAY
Traditional
MSP
Where every MSP starts: F1. Foundational controls, license resale, the conversation that never gets past the basics. The 30% of recurring revenue that never gets surfaced sits here.
MSP SERVICES
TODAY
Foundational Controls
F1
DATA SECURITY
Data Security Discovery
F2
Data Controls
F3
AI ADOPTION + DATA GOVERNANCE
Data Sensitivity
F4
AI Training
F5
Agents & Automation
F6
TOMORROW
Transformed MSP
(MXP)
The MSP your customers keep. Business outcomes, AI guidance, security under control. F6, every customer.
FORTIFY THREADS THROUGH EVERY STAGESIMPLIFYSTANDARDIZEALIGN
BOTH SIDES OF THE HOUSE

Fortify is sales enablement and technical implementation.

One half is the program your sales team runs with Clario in hand. The other half is the automated configuration that lands inside every tenant, 800+ Microsoft 365 controls today (Google Workspace controls on the roadmap), organized by product, by security domain, and by user impact.

SALES ENABLEMENT

The program your team runs.

Talk tracks, customer-conversation playbooks, QBR talking-point templates, and the six-stage flywheel, paired with Clario so every customer call is grounded in real tenant data. Every call is tagged with the Fortify stage your customer is in, so the AM knows whether today is an F2 data-discovery conversation or an F5 AI-training one.

  • Six-stage customer journey with scripts
  • AI + security conversation frameworks
  • Word / Excel / PowerPoint output via Clario
  • Pre-built upsell motions per stage
TECHNICAL IMPLEMENTATION

800+ Microsoft 365 controls, automated.

Every Fortify stage lands inside the tenant as a curated set of M365 configurations, deployed via automation, organized three ways so your team can reason about them.

BY PRODUCT
M365 · Entra · Defender · Purview · Intune · Google Workspace (roadmap)
BY SECURITY DOMAIN
Identity · Device · Data · Apps · Threat
BY USER IMPACT
Silent · Low · Moderate · Visible
Total controls
M365 TODAY
800+
THREE WAYS TO ENGAGE

Pick the engagement that fits.

SELF-SERVE

Run Fortify yourself.

Take the program, the templates, and the playbooks. Run them inside your team on your timeline.

Get the playbook →
MOST POPULAR
CO-PILOT

We walk alongside.

We turn the flywheel with your team, workshops, customer conversations, the first wins, until momentum carries you.

Start a co-pilot engagement →
HIGHEST VALUE
WHITE-LABEL

Fortify as your MRR.

We white-label Fortify under your brand. You sell it. We implement it. It becomes a recurring revenue stream that lifts your valuation and removes customer barriers to entry.

Talk to us about white-label →
THE HUMAN ELEMENT

AI gathers knowledge.
Humans bring the judgment.

AI can surface patterns at a scale no human can match. But it lacks experience, wisdom, and judgment. That's the part Clario doesn't try to replace. We build for the team that already knows their customers, and just need a faster way to see what's coming.

WHAT WE BELIEVE

The next decade of MSP belongs to the partners who can see clearly.

MSPs are about to become AI agencies whether they want to or not. Customers will expect their MSP to know which AI tools to deploy, which licenses to right-size, and which security gaps to close, before they ask.

The MSPs who can answer those questions will own the customer relationship for the next decade. The ones who can't will fade into license resale, competing on margin until there is no margin left.

Clario exists to make the first group bigger. A platform that knows every customer in your book, every Microsoft and Google SKU available through Pax8, every security gap that matters, and presents it in a way your team can act on.

Fortified security, simplified. AI intelligence, accountable. Sales enablement, real.

START THE JOURNEY

Get your MSP on the transformed side of the line.

Run Fortify yourself, walk alongside us as we get your flywheel turning, or have us white-label the whole program and turn Fortify into MRR for your business.

Pax8 Marketplace partners can attach Clario to any customer.